Located in Göteborg, Sweden

From Presence to Presentation

What elements needs a message to become meaningful? Raise the impact of your communication by using your unique brand definition.

Is it real?

Clean your company from clichés and BS. Unless that is what you sell ;)

I suddenly see it everywhere...

To be recognized means being consistent in your design, and all messages connecting to the brand values. So check that using your Brandscape. Call me today to get one.

Oh I like that!

A brand experience in it's most exciting form. Do you know what charms your audience?

What is your ID?

A good business IDea does not mean you have your brand IDentity clear and ready to use. Most companies experience that after 1 or 2 years. You can beat them. Contact me, and I will tell you how to get going.

Coffee or tea?

Your brand has unused potential. /// Bring your company to the next level by developing a unique brand identity. /// I know the smart thing to do.

My Origin

Click here to see ‘My Origin” – presentation for Knowledge Management

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The Friendly Favor

It is possible, I have one client that is family. But she is extremely professional. And my best friends are designers too so they would never ask me to do them a design favor. But in general I see disaster when working for people that are too close to me. So I keep a distance in my professional life. I …

Banging on the machine until candy falls out

Oh, oh… The car started to make a banging sound and there was a new shaking experience I never witnessed before.  This situation actually happened twice to me. The first time I found out too late and watched my left front tire overtake us while I found a place to stop. It had quite a speed and it went in a …

Boomerang N

Are you the Tech company of the future?

I found it! I was so bored reading all those ’10 trending words for 2013′ predictions here on the web. I missed… a feeling, a bit of emotion. And now I found it. Reena Jana wrote in “20 Tech Trends That Will Define 2013, Selected By Frog”: “Companies focused on traditionally “left-brain” tech fields, from health care equipment to enterprise …

Believing

There is a scene in Walk the Line where Sam Phillips, the owner of a small recording studio and record label, gave a speech to Johnny Cash and the Tennessee Two about the tired gospel-type song they were performing. Sam stopped them from playing and asked if they had anything else, stating a song like that wouldn’t sell. Johnny didn’t …

Take off 2013: Taxiing

Ready, set – Go!

2013 is coming. You know that, but it stresses me out a bit. I wonder if you feel it too. I stared at the number a while, like staring in a crystal ball, and it mixed it up to 0-1-2-3. Maybe you feel 0 now. And totally not focussed. Maybe it is not the best time to get out of the …

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“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” - David Ogilvy